I’ve been bursting with excitement the past month. In July, Charlie and I made some big changes that we’re going to officially launch in November after the wedding. Because of this huge change in our lives, it has forced us to really think about our future TOGETHER (which makes me so happy!). Yes, we’re excited for the wedding but we’re even more excited about what lies ahead for us.
In 2005, I started my event planning business: Daydreamer Events. We specialized in the planning and execution of social events, mainly weddings. In 2007, Charlie and I formed Inked Print & Graphics with the goal of creating a graphic design agency for small businesses. While DE was my focus and Inked was his, we saw ourselves crossing paths and sharing business responsibilities for both businesses. After attending MTH in November of 2010 it dawned on me, we should combine the businesses!
While this might not be a clear connection for some, it was clearly the right move for us. Both being in the creative field, Charlie and I came from FIDM with Graphic Design degrees (hence our Inked company). During college I held 2 jobs in the wedding industry which introduced me to my love for the business (which led to my creation of DE). Throughout the 4-6 years we were in business something just felt “off.” I knew that we had jumped into our businesses very quickly with no clear plan when we started. We were a very typical start up, one with lack of planning. As time went on and I learned more, I quickly realized that this wasn’t the way to go about a business. I then tried to set up a business plan for both businesses while trying to tackle our clientele but it still wasn’t working. I was finding that there were things that were already in motion that I later discovered I didn’t want to pursue.
During this time, I realized that I wanted to start fresh. I realized that I wanted to pursue something creative, both in the wedding and graphic design industries. I loved creating concepts for events and executing them. Showcasing the personality of each client through art, functionality, and aesthetic. Weddings should be about the couple, and I knew the goal of my company was to showcase just that. Every wedding we did from then on had 1 theme and objective - to showcase the couple through design. That’s when it hit me, branding and graphic design has the exact same objective as events. Our goal is to showcase the personality of the owners and what the company stands for through design. It was like a lightbulb that went off in my head!
Charlie came up with the name: Charlie Ortega and Carissa Ortega: Creative Cartel (CO: Creative Cartel). We decided to have 2 branches of this company, one for branding and graphic design and the other for event styling. We’ll be offering logo design services, marketing collateral design and printing, business card design and printing, web and blog design, among other things. The event styling company will be specializing in custom pieces. We’ll be offering comprehensive design services on-site as well as create custom lines that people can order from online. Our online shop will consist of different products with a design concept that people can purchase and give to their designer. Vases, cake toppers, hanging decor, wall decor, etc.
So when, do you ask, will all this be available? We’re planning on our official launch on Nov. 8, 2011. We’ll have our website up and ready to view. Soon after, our blog and online store will be available as well. We have a lot of fun things in store for people to be able to access online. And slowly, we’ll be revealing little by little prior to the launch what we’ll be up to. Be sure to follow us on Twitter for the latest updates!